Chicago Sun-Times:

“Google Inc., the new-media giant, now has a decidedly old-media partner: the Chicago Sun-Times.

In a quiet and small-scale experiment, Google is running classified-like
ads in the pages of the Sun-Times, which so far is the only newspaper
participating in the Web-search behemoth’s test.

The deal, terms of which were not
disclosed, allows Google to fill what’s known as “remnant space” in the
Sun-Times — unsold space where the paper would normally run in-house
ads. Google fills those spots with its own ads. The Google connection
is hardly trumpeted: “Ads by Google” appears at the top of each box of
ads in very small type.”


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