Εμείς το Web

Πρωτοσέλιδο αφιέρωμα του Newsweek: Ένα νέο κ?μα από start ups γεμίζει το χώρο στην επόμενη φάση του Internet. Και αυτή τη φορά, όλα γίνονται …για σένα.

…The smartest guy in the room is everybody.
Tim O'Reilly, an early promoter of the Web 2.0 idea, says, "The central idea is harnessing collective intelligence." This sounds lofty, but is actually happening all the time on the Web.

It's not an audience, it's a community …Before the Living Web, celebrities trying to get access to media had to cope with
editors, television bookers and program directors. Now musicians,
celebrities and fame wanna-bes start their own MySpace pages to get close to audiences (in early: R.E.M., Tommy Lee, Nine Inch Nails).

Flickr was a good business, too, as many users chose to pay the $25-a-year fee for unlimited photo storage and relief from advertising on the site. But that's not why Yahoo bought it for an estimated $35 million. "With less than 10 people on the payroll, they had millions of users generating content, millions of users organizing that content for them, tens of thousands of users distributing that across the Internet, and thousands of people not on the payroll actually building the thing," says Yahoo exec Bradley Horowitz. "That's a neat trick. If we could do that same thing with Yahoo, and take our half-billion user base and achieve the same kind of effect, we knew we were on to something."

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