Διάβασα προχθές σε διάφορα Μέσα ότι η μέση κυκλοφορία των εφημερίδων της Αθήνας παρουσίασε άνοδο τελευταία. Μάλιστα, την είδηση αρκετοί την παρουσίασαν με τίτλους του τ?που «η αντεπίθεση των εφημερίδων».

Ταυτόχρονα, τις ίδιες μέρες διάβασα αποσπάσματα από το κείμενο της ομιλίας του Alan Rusbridger στο Royal Society of Arts στο Λονδίνο πριν από μία εβδομάδα, με θέμα “Οι εφημερίδες στην εποχή των blogs” ("Newspapers in the age of blogs."). O Alan Rusbridger είναι δημοσιογράφος του Guardian αλλά παρακολουθεί πολ? στενά τις τεχνολογικές εξελίξεις, προσπαθώντας να καταλάβει πως η εφημερίδα του θα μπορο?σε να αντιμετωπίσει την ασταμάτητη πτώση της κυκλοφορίας της, την ώρα που ο κόσμος δείχνει να στρέφεται στο Διαδίκτυο.

Βάζω παρακάτω μόνο μερικά κομμάτια από το κείμενο του Mike Butcher –ο οποίος το έβγαλε στο blog του- που παρουσιάζει και σχολιάζει την ομιλία. Μπορείτε επίσης να ακο?σετε την ομιλία σε MP3. Είναι ενδεικτική των κατακλυσμιαίων αλλαγών που επέρχονται στα Media.

  • In a wide ranging speech, delivered without notes but with hand-drawn slides, he told the assembled audience "Some people wonder if newspaper have or deserve to have future? Why does it matter?"
  • "Newspapers – depending on their ownership structures – will have to face how they deal with this coming period. If you have shareholders, you will probably do what many US newspapers are doing which is cutting expenses and sacking journalists. Regional newspapers are being sold, as some companies try to get out of the business."
  • "A lot is down to Craig Newmark, an archetypal West Coast liberal who is almost single-handedly destroying the American newspaper industry with Craigslist.org." A web site that "will never win any prizes for design" started off as a lark by Newmark, but evolved to offer a unique business model: advertising listings which were free to place and free to view. This is clearly "a difficult model to beat." Craigslist is now in 192 cities, and only charges for want ads in three of them, and only $25 , while Craigslist competitors, like the New York Times, charge $300. With no marketing costs – it's all word of mouth – Craigslist has little overheads. He employs 18 people, in a fairly run-down office in San Francisco and he won't sell the company to any newspaper he's put the fear of God into.
  • Occasionally the little people would write a letter to the editor. We print a few, graciously. This is the paper I inherited in 1995," said Rusbridger. "The something happened called the conversation. Email was invented. This was a big challenge to journalists." Some journalists ignored the emails. Some journalists replied to the emails coming from readers and worked out it might make them a better reporter.
  • Newspaper critics are being bypassed by web sites where people are allowed to become critics themselves: "And nearly all these sites are a two-way conversation." Especially in areas like Travel, the younger generation wants to read information "by people like themselves."
  • Concluding, his speech, Rusbridger asked "where does the newspaper sit in society?" If newspapers can't afford to report the news because the economic support has been taken away; If chunks are taken away editorially; If people follow only their own fragmented range of interests, then papers are trouble. But for a society to work well, citizens have to be informed across a range of subjects. Politicians, in fact, would find it hard to govern without informed citizens. And newspapers stand outside government and can critique it.
Advertisements

0 Responses to “”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: